Kevin Cameron sits down with Mher Mardoyan, career coach and LinkedIn strategist, to break down exactly how to use LinkedIn as a job seeker in a way that actually gets results. This isn’t a surface-level overview - Meher walks through his full profile optimisation framework, his weekly LinkedIn activity plan, and the CAN method for building real relationships that lead to real opportunities. If your LinkedIn isn’t working for you, this episode will show you why.
Key Takeaways
Your LinkedIn profile is your billboard. Banner, headline, photo, about section — every section needs to work together and lead with what you bring to the table, not just what your last job was.
Applying for jobs should be your last resort. Spend 70 to 80 percent of your time networking and building relationships.
Apply last.Use the CAN method: Connect, Act, Nurture. Relationships on LinkedIn take time - don’t ask for favours before you’ve deposited into the relationship bank.
Target 5 to 10 companies, find 3 people in each - a recent hire, someone with your target job title, and a hiring manager and engage consistently before ever asking for anything.
Don’t stop networking once you land a job. The people who neglect LinkedIn and lose their job are starting from zero. Build the network before you need it.
Episode Highlights
The exact formula for a LinkedIn headline that gets you found by recruiters.
Why liking a post does nothing — and what to do instead. How to use the comments section of a big influencer’s post as a networking goldmine.
The bank account analogy: why you can’t withdraw from a relationship you haven’t invested in.
How to customise your LinkedIn URL and why it matters more than people think.
Timestamps
00:00 Intro
00:53 Why LinkedIn matters right now
|01:43 Profile optimisation: banner, headline, photo
05:37 The about section and your hook
06:43 Feature section, experience and recommendations
08:14 How to ask for recommendations without it backfiring
12:59 How many connections do you need to start
13:57 The three people to find in every target company
15:45 How to approach hiring managers without getting ignored
17:00 The bank account analogy for relationships
20:17 Consistency and content creation
22:00 Groups and the CAN method
29:51 Apply for jobs last — the seven strategies
34:00 Where to find Meher
Connect With Meher Mardoyan
LinkedIn: https://www.linkedin.com/in/mher-mardoyan-careercoach/ YouTube: Mher Mardoyan Career Coach
If you found this advice valuable, please hit subscribe, leave us a review.
Visit Talent Connect: Website: www.talent-connect.net LinkedIn: Talent-Connect Kevin’s LinkedIn: Kevin Cameron PCC
Production Credit: Edited and produced by @the32collective_ / https://www.the32collective.co
Powered by the WRKdefined Podcast Network.
Sponsors
