Dwane Lay joins cohosts Jeanette Leeds and Steven Rothberg of College Recruiter job search site for a special episode recorded in Nashville, Tennessee at RecFest USA 2025.

Dwane is the Chief Innovation Officer at GBS Worldwide and author of Lean HR. He discussed the key differences between hiring at scale and recruiting for one-off, specialized roles, offering practical insights for employers managing both.

Dwane explained why most organizations don’t need more applicants - they need the right ones - and how to use data, incentives, and authentic employer branding to make that happen. He also shared how GBS applies IO psychology and AI-driven tools to help employers attract, engage, and retain talent at scale.

Employers looking to improve efficiency and create stronger candidate alignment will find Dwane’s perspective both actionable and refreshingly direct.

Hiring at Scale vs. One-Off Roles at RecFest USA

Hiring at Scale vs. One-Off Roles at RecFest USA

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